The Parampara Collection
Rooted in culture and glowing with heritage, The Parampara Collection by The Velli Shop blends timeless tradition with the purity of handcrafted silver. Featuring temple jewellery, antique finishes, and heritage-inspired designs, it’s perfect for weddings, poojas, and festive occasions. Complete your traditional look with our Heritage Silver Jewellery, pair it with a Vaddanam / Oddiyanam, and add elegance with Gold-Plated Silver Watches. Where culture meets craftsmanship.